Meta, kişiselleştirme sürecinde diğer işletmelerden elde edilen verileri de kullanacak.

Meta, the parent company of Facebook, WhatsApp, and Instagram, has announced that it will utilize data shared by other businesses to personalize users’ content feeds and AI-generated responses. The new initiative, which does not include countries like England, Brazil, Thailand, South Africa, Turkey, South Korea, Ecuador, Nigeria, and Kenya, is set to commence in July. In their statement regarding the development, the company mentioned, “As part of this update, we are not collecting any new data. We are using information that businesses have already provided to enhance your experience.” The company added, “If you’ve recently purchased a tent online, you’ll start seeing camping-related videos in your Reels feed,” indicating that they have been monitoring users’ activities outside the platform for quite some time.