İkinci Influencer Eğitimi 9 Ocak’ta Gerçekleşecek – Son Dakika Türkiye Haberleri

According to a statement from the Ministry of Trade, the program aims to enable social media influencers to carry out their activities within the framework of legal regulations, and it has been prepared in collaboration with the Advertising Board of the Ministry of Trade, the Tax Audit Agency of the Ministry of Treasury and Finance, and the Advertising Self-Regulation Board.

Through this program, the Ministry of Trade provides social media influencers with detailed training on legal regulations regarding consumer rights and social media advertising, important considerations for posts, the structure, operation, and decisions of the Advertising Board.

The Tax Audit Agency of the Ministry of Treasury and Finance informs participants about taxation and legal obligations in social media activities, while the Advertising Self-Regulation Board educates them on fundamental ethical and legal rules of marketing communication, principles of responsible advertising, copyrights, and the protection of personal data.

The first phase of the program took place on November 25, 2024, at the Tax Audit Agency’s service building in Istanbul. Seventy social media influencers successfully completed the full-day training and received participation certificates. A list of the attendees was shared on the website of the Advertising Self-Regulation Board.

This training provides participants, who support the values of legal, ethical, and responsible marketing communication, with the opportunity to differentiate themselves in the eyes of brands.

ONLY THOSE WITH OVER 100,000 FOLLOWERS CAN PARTICIPATE

The second session of this training program will be held on Thursday, January 9, at the Tax Audit Agency’s service building in Ataşehir.

The program is planned to be held once every two months until the end of this year, and it is open to social media influencers with 100,000 or more followers.

The training program aims to enable social media influencers working with advertising firms to adopt a more transparent, reliable, and ethical approach to advertising. Details about the program can be found at “smeegitimi.com.”